Messaging and narrative
Clarify what you do, why it matters and how to tell the story in a way that is relevant to the people you need to reach.
RAAJE Consulting
Make your value easier to understand, trust and act on.
Clarify your message, strengthen the narrative and turn it into communication customers, teams and partners can understand and use.
Make the value clear
Explain what matters, why it matters and what people should do next. We shape messaging, narrative and practical communication for customers, teams, partners and stakeholders.
Where communications can help.
Communications focuses on what to say, to whom and where. Creative shapes how that message is expressed visually and produced.
Voice and message consistency
Define how the organisation should sound and which messages it needs to own, so teams and suppliers can communicate with greater confidence and coherence.
Content, channels and stakeholders
Shape what needs to be communicated, where it belongs and how the message should adapt for customers, teams, partners and other stakeholders.
One story, different audiences
Keep the message consistent without making every conversation sound the same.
Make the value and next action clearer.
Help people understand the problem you solve, the difference you offer and what they should do next.
Give people language they can actually use.
Create a shared narrative and practical guidance so internal communication does not have to be reinvented each time.
Build confidence around complex information.
Structure the story and supporting material so external partners and stakeholders can understand the context, relevance and implications.
From message to action
01
02
03
04
Good communication connects four things.
Audience
Who needs to understand or respond?
Message
What do they need to know, believe or remember?
Channel
Where and in what format will the message work best?
Action
What should happen because the communication was clear?
Need to make something complicated easier to understand?
Discuss your challengeFrom thinking to delivery
Communication can stay strategic or move all the way into content and creative delivery.
Emily leads Communications. When the brief needs more than messaging, the same RAAJE relationship can connect the work to Strategy, Creative and Execution, so the communication is shaped around the wider outcome rather than treated in isolation.
Communications consulting questions.
A few practical answers for teams deciding where outside communications support would help.
What can RAAJE Communications help with?
We can help with messaging, narrative, brand voice, content structure, channel planning and stakeholder communication, from clarifying the core story to making it usable across the organisation.
Can you help define our messaging and voice?
Yes. We can clarify the messages the organisation needs to own, how they fit together and how the voice should work across customer, internal and stakeholder communication.
Can you work with our existing brand, agency or internal team?
Yes. We can work within an existing brand and alongside internal teams or agencies, providing the messaging, narrative and communication structure they need to create or deliver the work.
Do you create content as well as the communications strategy?
Yes, where that is part of the brief. The work can stop at messaging and communication guidance or continue into content, campaign and creative delivery with the relevant RAAJE expertise.
How do you make sure the communication addresses the right problem?
We look at the context behind the message. Where positioning, customer experience, process, technology or delivery materially shapes the communication, we factor that into the recommendation and connect the relevant expertise when useful.
How is Communications consulting priced?
Communications consulting is scoped to the work and agreed before we start.
Talk through the message
What needs to be better understood?
Use Communications on its own or connect it with Strategy, Technology, Execution and Creative. We shape the relationship around what the communication needs to achieve.